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[Personal Growth] The Law of Awareness: Why Knowing Yourself Sparks Growth

As I was starting the posting about this law from John Maxwell’s book, I told to myself: it is useless, everybody knows that self-awareness is critical, and I would not tell anyone something new. And yet… too many people still live in a corner that they know way too well, and don’t make any moves to learn more about themselves and continue to grow.

I have in mind one colleague – who, at that time would speak with high confidence about anything and everything, who would interrupt you to continue what she thought you were about to say, and who would focus on those little things that count to maybe 2% of the business. And yet – she would not be aware of the low impact she would have, and why that happened…

John C. Maxwell’s “The 15 Invaluable Laws of Personal Growth” helped me understand why this happens with his Law of Awareness: You must know yourself to grow yourself. It’s a simple truth - understanding who you are is the starting point for any meaningful growth, like finding the first piece of a puzzle.

The Law of Awareness: Your Growth Starts Here

Maxwell’s Law of Awareness is clear: to grow in your career or personal life, you need to know your strengths, weaknesses, values, and goals. Without this, you’re like a traveler without a map - moving, but not necessarily toward your destination. For me, it was a reminder to stop and reflect on what truly matters.

Ask yourself:

  • What are my core values and passions?
  • What am I naturally good at, and where do I need to improve?
  • Where do I see myself in a year or five years?

These questions help you create a roadmap for growth, aligning your efforts with who you are and where you want to go.

Why Self-Awareness Matters

Self-awareness is the ability to see yourself clearly - your emotions, behaviors, strengths, and blind spots. It’s the foundation for better decisions and stronger relationships. A Korn Ferry Institute study found self-aware leaders are 79% more effective, but this isn’t just for leaders - it’s for anyone aiming to grow. Here’s why self-awareness is a game-changer:

  • Smarter Choices: Knowing your strengths and values helps you pick roles or projects that fit, like choosing teamwork-driven tasks if you thrive in collaboration.
  • Stronger Relationships: Understanding your emotional triggers lets you respond thoughtfully, building trust with colleagues or friends.
  • Increased Resilience: Recognizing your limits means you can ask for help before burning out, keeping you steady in tough times.
  • Authentic Leadership: Being open about your strengths and weaknesses inspires others to trust and follow you.
  • Clear Direction: Clarity about what drives you keeps you focused, even when challenges arise.

Beyond Maxwell’s insights, other thought leaders emphasize self-awareness’s transformative power. In Emotional Intelligence, Daniel Goleman highlights that self-awareness is the cornerstone of emotional intelligence, enabling you to manage emotions and navigate conflicts with empathy. Tasha Eurich, in Insight, distinguishes between internal self-awareness (understanding your own values and goals) and external self-awareness (knowing how others perceive you). Balancing these two perspectives helps you align your self-view with reality, avoiding blind spots that can derail growth. For example, you might see yourself as a great communicator, but external feedback could reveal you need to listen more actively.

Beyond the previous three questions, two additional ideas may help to deepen self-awareness:

  • Embrace the “Pause and Reflect” Habit: Goleman suggests pausing during emotional moments to name your feelings (e.g., “I’m frustrated because…”). This builds self-awareness by connecting your emotions to their causes, helping you respond intentionally rather than react impulsively.
  • Seek Contrasting Perspectives: Eurich recommends seeking feedback from diverse sources - colleagues, friends, even critics - to uncover how others see you. This external lens can reveal gaps in your self-perception, like realizing you come across as abrupt when you thought you were direct.

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Practical Steps to Build Self-Awareness

Here are some practical approaches you can try to better understand yourself:

  • Journal Regularly: Spend 5-10 minutes daily reflecting on your day. Ask: “What energized me? What drained me?” This uncovers patterns over time.
  • Ask for Feedback: Seek honest input from colleagues or mentors about your strengths and growth areas. A 360-degree feedback process can offer diverse insights.
  • Use Assessment Tools: Try StrengthsFinder, DISC, or the Enneagram to discover your natural talents and tendencies.
  • Define Your Values: List your top five values (e.g., integrity, creativity, connection). Ensure your decisions align with them to stay grounded.
  • Practice Mindfulness: In high-pressure moments, pause and ask: “Why am I feeling this way?” This helps you manage emotions thoughtfully.
  • Set Clear Goals: Create a personal mission statement or vision board to define your aspirations and guide your choices.

The Ripple Effect of Knowing Yourself

Self-awareness impacts more than just you - it shapes your interactions with others. Knowing your strengths lets you take on roles where you excel, like leading a project that matches your skills. Recognizing your weaknesses helps you delegate effectively, empowering your team. It also makes you adaptable, so you can navigate career shifts or challenges by focusing on opportunities that align with your goals.

Your Next Step: Start Small

When I started reflecting on what drives me, it was like flipping on a light switch. You don’t need all the answers today. Just try one thing: ask yourself – “What’s one thing I can learn about myself this week?” Maybe it’s a strength you’ve overlooked or a goal you are ready to chase. Each step toward self-awareness moves you closer to your potential.

What’s one way you’re building self-awareness? Share in the comments - let’s inspire each other to grow!

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