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[Management lessons] When the Best Plans Fail: Lessons from a troubled launch

A few months ago, my team was gearing up to launch a new automation tool for case assignment - a project that is key for the future, and also were we spent so much energy into. We spent weeks identifying scenarios, testing in a dev environment, and reflecting on potential issues. We wrote crystal-clear documentation and worked with a rockstar team of developers, testers, and communicators. We thought we had every base covered. But when launch day arrived, chaos ensued. The tool hit snags that never showed up in testing - edge cases we hadn’t anticipated. Worse, some team members seemed blindsided by the changes, despite our efforts to keep everyone in the loop. It was a classic “complex failure,” as Amy C. Edmondson describes in her book Right Kind of Wrong: The Science of Failing Well.

Complex failures, Edmondson explains, aren’t the result of one person’s mistake or a single oversight. They happen in intricate systems where multiple factors - technology, human behavior, and unexpected variables - collide in ways we didn’t foresee. Our tool’s launch wasn’t derailed by laziness or lack of effort; it was a tangle of technical surprises and communication gaps. Here’s what I learned from the experience, guided by Edmondson’s insights, and actionable steps to navigate complex failures in your own work.


Key Learnings from Complex Failure



Even the Best Plans Can’t Catch Everything

  • We thought our testing was exhaustive, but real-world conditions revealed edge cases we hadn’t seen in the dev environment. Edmondson notes that complex failures often stem from “unique combinations of needs, people, and problems” that don’t show up in controlled settings. Our mistake wasn’t neglecting testing - it was assuming our tests mirrored reality perfectly. Real users, real data, and real systems always bring surprises.

Communication Needs Constant Reinforcement

  • Despite our clear documentation and updates, some team members were still caught off guard. Edmondson’s research, including her work on psychological safety, shows that information doesn’t always stick unless it’s actively reinforced. We’d shared the plan, but we didn’t account for how busy schedules or differing priorities might dilute its impact. People need repeated, clear signals to stay aligned.

Subtle Warning Signs Are Easy to Overlook

·         Looking back, there were hints of trouble - like a vague question in a meeting about “unusual cases”. Edmondson emphasizes that complex failures are often preceded by “subtle warning signs” we miss when we’re focused on execution. We were so confident in our prep that we didn’t dig deeper into those fleeting concerns.

Teamwork Is the Key to Recovery

·         No one person could’ve fixed this launch alone. Edmondson stresses that complex failures require collaborative problem-solving to untangle. Once we realized things were going south, our team rallied - developers helped prioritize key issues, communicators sent urgent updates, and managers applied the rollback plans. That collective effort turned a disaster into a manageable hiccup.


Action Points to Navigate Complex Failure

Here’s how to handle complex failures, inspired by Edmondson’s framework and our launch gone wrong:

Conduct a Thorough Post-Mortem

·         When things derail, pause for an “after-action review,” as Edmonson suggests. Gather your team to map out what happened: What broke? Why didn’t we see it coming? For us, this meant identifying the gap between our test environment and live conditions, plus the communication breakdowns. This helps you pinpoint systemic issues, not just surface errors.

Test Beyond the Controlled Environment

·         Real-world conditions are messier than dev environments. Edmondson advises anticipating variability in complex systems. Next time, simulate live conditions more closely - think stress tests with real user data or beta rollouts to catch edge cases. Think of unrealistic cases studies to mimic unexpected scenarios.

Reinforce Communication Relentlessly

  • Don’t assume one email or meeting is enough. Edmondson’s work on team dynamics shows that people need consistent, multi-channel updates to stay aligned. Try pre-launch briefings, visual reminders (like dashboards), or quick check-ins to confirm everyone’s on the same page. We now use a dedicated Teams chat channel for real-time communication.

Foster Psychological Safety for Early Warnings

  • Create a culture where people feel safe raising concerns, even small ones. Edmondson’s research shows that psychological safety helps teams catch issues early. Encourage questions like, “What are we missing?” or “What feels off?” In our case, a tester’s hesitation or a double-check might’ve flagged those edge cases if we’d made space for it.

Share Learnings to Build Resilience

  • Turn failures into collective wisdom. Edmondson advocates for a “learning culture” where insights are documented and shared. After our launch, we updated the communication and scenarios, so that next teams are aware. Share your lessons via team docs, wikis, or quick debriefs to prevent repeat failures.

Failing Well Is a Superpower

Our automation tool launch was a humbling reminder that even the best-laid plans can falter in complex systems. But as Edmondson writes in Right Kind of Wrong, failing well means leaning into the mess to learn and improve. That rocky launch didn’t define us – it pushed us to tighten our testing, communicate better, and build a stronger team.

The next time you face a complex failure – whether it’s a project implosion or a personal plan gone awry – take a breath, rally your team, and dig for the lessons. What’s a complex failure you’ve tackled, and what did it teach you? Drop your story in the comments – I’d love to hear it.

For more on turning failure into growth, check out Amy C. Edmondson’s “Right Kind of Wrong: The Science of Failing Well” at Amazon.

 

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